Creative Director & Designer
Louise Sloper is an awarded Creative Director and Graphic Designer, consulting, designing and writing for advertising, branding and social content, alongside her role as ChairWoman of the TypoCircle. Her work was featured in last year's London Design Festival, as one of the invited artists to create a flag for Bankside. A craft-orientated, experienced creative leader, with a curiosity for integrating emerging technologies in design and brand storytelling, she is currently running her own brand studio, Here.We.Go.
Louise is the former Head of Art at ad agency BMB London, working alongside Trevor Beattie and the executive team there, managing the Design Department (that she built from the ground up) on a daily basis, whilst overseeing and inspiring the Creative Department's visual art direction across all platforms... Social, print, moving image, digital, experiential; you name it!
Prior to BMB, Louise was Head of Art and Design at CHI & Partners, leading a team of ad, digital and branding designers, and 3D artists. Before that, she was Head of Design / Design Director at BETC London, helping to grow the start-up agency from the core team of 6, winning the global Bacardi and Diet Coke accounts, and creating the 'Campaign Hall of Fame' winning work for Cockburn's. And before that, she worked at a number of London ad agencies, including BBH, WCRS, M&C Saatchi and JWT, cross-pollinating her advertising experience with graphic design as a branding consultant for clients such as The Natural History Museum, Fashion Business Club and British Gas.
Louise has been on numerous creative judging panels, including the D&AD professional awards (Chair/Black Pencils), D&AD Next (Mentor) and D&AD New Blood (Jury President), Creative Circle Gold, Kinsale (Jury President, awarding the first ever Design Shark Grand Prix), Creativepool, LeBook & DesignWeek. This year, she will once again be on the Press and Outdoor jury for D&AD, as well as an Executive Juror for the inaugural Gerety Awards; a scheme created by ex-Epica colleagues to promote diversity in awards juries, and across creativity worldwide.
She was named in The Drum's Designerati (a Top 100 of UK design influencers), was made a 2018 Pitch 100 Superwoman, and regularly contributes opinion pieces for publications such as Campaign & Computer Arts (you can read some of the articles in the 'Blog' section of this site). She is passionate about inspiring the next generation of creatives, and alongside guest lecturing, founded TypoCircle's 'Generate' to support young creatives. In October 2018, she hosted a 3-day festival for emerging talent with a diverse educational programme of workshops and Q&As, supported by many leading industry names.
Louise has travelled extensively, and has a love for the sea. Her trips have taken her to the remote Bornean jungle as a volunteer with the Orangutan Foundation UK, to Lake Victoria working with BornFree and the Jane Goodall Foundation (and as a result raised funds to finish building and stocking a local Ugandan school), surfing in Australia, dancing tango in Buenos Aries, and starring on YouKu (the Chinese YouTube equivalent) in Beijing... She is currently working on a documentary series of travel photography and writings from her recent trip to Northern India.