Lexus NX Will.I.Am Limited Edition Vinyl

Creative and design direction. Designer: Loty Ray.
A very special edition vinyl was created to accompany Will.i.am’s track for the accompanying Lexus ‘Angles’ advertising, to be played at the launch party and sent to VIPs as a PR stunt. Due to the acute angles of the record, many months of testing were needed to ensure the materials and weighting would allow the track to play. An outer case was crafted from aluminium, with hidden magnets, to allow it to envelope the vinyl.

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