Intu: Facebook Canvas & Social Guidelines
Creative direction, styling, design & retouching.
Social Creative: Geneva Stanton. Videographer: Frederick Shelbourne.
Working with leading style blogger, Megan Ellaby, we created engaging social content (using the newly launched Facebook Canvas) to showcase the 5 key trends from A/W 2016, resulting in a 150% increase in traffic and engagement on the intu fashion hub. We also worked closely with the in-house team to create a set of guidelines, behaviours and templates for consistent UK wide brand content.