Creative Director and Designer for advertising, social and branding

Capturing beauty on the fly.
Creating a luxurious brand world that capture beauty and communicated the eco credentials of a modern beauty brand designed for those on-the-go. This sleek modern beauty brand is confident, bold and slick. It is a modern expression of luxury that cares more about experiences than traditional symbols of wealth. We played with 35Thousand and sprinkled nods to the high flying brand and our audience throughout the art direction and tone of voice. We created a fashion lookbook style brand world that didn’t just feature the product but allowed our audience to identify with us through colour, confidence and a shared world we both succeed through.