Antony Morato: #NoVainNoGain
Look-and-feel for Antony Morato, an Italian menswear brand known for its flair. We decided to be brave, cheeky and in-your-face with the campaign messaging. Based on the annual Pitti U’omo fashion expo in Italy, and the subsequent ‘peacocking’ parade that the event has become associated with, we played with words and created a bold, colourful, unashamed TOV. Design/art direction, creative concept and copy, alongside Shwan Hamid and Francois Boshoff.
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